In The News

Singles' Day is Catching on in the U.S.

Nov 11, 2016

San Mateo, CA, November 11, 2016 – Singles’ Day, a holiday that originated in China and encourages singles to purchase a gift for themselves to celebrate being single, is increasingly being observed in the U.S. According to ShopRunner, the volume of online orders by Chinese Americans has increased by 900% in the three days leading up to the November 11 holiday. Cities that saw the greatest increase in orders include Chicago, New York and Atlanta.

singles day

Singles Day originated in China and is celebrated annually on November 11. It has now grown to be one of the largest online shopping days in the world.

The most popular categories for orders attributed to Singles Day were beauty, shoes and fashion accessories. Top products ordered by Chinese Americans in the last three days include:
Lancome - Miracle Cushion ( http://www.lancome-usa.com/makeup/face/foundation/miracle-cushion/1010654.html )
Kiehl?s - Ultra Facial Cream ( http://www.kiehls.com/ultra-facial-cream/622.html )
Giorgio Armani ? Lip Magnet ( http://www.neimanmarcus.com/Giorgio-Armani-Lip-Magnet/prod193780654/p.prod )
Giorgio Armani ? Lip Maestro ( http://www.neimanmarcus.com/Giorgio-Armani-Lip-Maestro/prod154390118/p.prod )
YSL - Rouge Pur Couture Vinyl Cream Lip Stain ( http://www.neimanmarcus.com/Saint-Laurent-Rouge-Pur-Couture-Vinyl-Cream-Lip-Stain/prod192180031/p.prod )

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